Bonton Farms

Bonton, the hood of South Dallas

Daron Babcock started a garden and it grew into a community.

Ad2 Dallas’ Public Service Team partnered with Bonton Farms for the Ad2 National Competition

Spoiler: We won 2nd place nationally

Image Source: “The Rogue Shepherd” D Magazine

Insight

Bonton Farms is more than an urban farm in a food desert.

Idea

A simple act of kindness can be the ripple effect that redefines a community.

102

million media impressions

30%

more website traffic

The Results

$192k in donated broadcast media + $250k in donated production & editing
$1.4k in club raised funds for the paid social campaign

10%

Ad Recall on Social

McKenzie Teng Account & Creative Director
Christin Workman Creative Director
Kira Stearns Media Director
Ethan Bailey Media Strategist & Mentor
Kelsey Damon Brand Strategy
Cali Thompson Digital Strategist

Stephanie Murdoch Mentor & Producer
Lucky 21 & Lucky Post Partner

Andrew Ryan Shepherd Director
Christina Childress Photographer
Sai Selvarajan Editor

Parnia Tahamzadeh Art Director
David Taylor Copywriter
Adam Johnson Copywriter
Labri Heaton Art Director
Brian Mauricio Copywriter

Ad2 Dallas Public Service

The team, mentors & volunteers