A zoom so powerful,
its like a super power

In order to help tease the next launch of Galaxy S24, we couldn’t say the name or show the device.

The one thing we could talk about? A camera that could let you zoom 100x.

We leaned into the human truth that when you pinch your fingers together you are in fact trying to make something bigger. Both on and off your phone.

With a zoom so powerful, it will make you feel like you have a super power that can make objects larger than life.

Last year, we grounded the campaign in the iconic 3 lenses of the Galaxy S Series.

This year, we built upon this equity across platforms (paid and organic social, CRM, and web banners) and used the lenses to help tell the zoom story and drive consumers to pre-order.