FORD REV IT UP

The North Texas Ford Dealers are a proud partner of the Dallas Mavericks. During the 3rd and 4th quarter they sponsor the noise meter, an animated speedometer that ‘revs’ as the crowd makes noise.

After eight years it was time for a refresh.

We not only wanted to give the noise meter a facelift but really elevate the entire fan experience.

The main scoreboard acts as our centerpiece to get fans to make some noise, meanwhile, a Ford Mustang races around the interior of the stadium as the noise grows.

To help build the intensity in the stadium, we added in audio of an actual Mustang engine.